designer

Aswad & The Abaya

The abaya holds a special place for me. I could wax lyrical about how it is an expression of my faith, or that it is a symbol of modesty, etc etc. While it is all true, they are not the reasons. I just find it beautiful. I didn’t always feel this way though. I was the type of person who waited for Eid, and then would buy something exclusive, so by deduction, I had about two new abayas a year, which I would wear during the year as well. There were the exceptions, of course, such as a special occasion, or when I travelled abroad to the Middle East, where I treated myself to a few special pieces. Fast-forward to present day, and my abaya collection has steadily grown to one I am pleased to call my own, Alhamdulillah.

I think a black abaya is the most elegant piece of clothing a woman can wear. If you don’t believe me, take a look at Italian haute couturier duo Dolce & Gabbana’s special Ramadan/Eid designs, as an example. While it never needed anyone’s endorsement anyway, it just proved to the world that the abaya is one piece of clothing that is a force on its own to be reckoned with, and it is here to stay.

My own design showcase, Aswad by ADH is my own take on this piece- a celebration of the abaya. Here we allow the world to see the side to women that is so often forgotten-her mind. In sha Allah the collection will be out soon. Stay in touch with me on social media to be in the know!

For now, Ramadhaan Kareem to you all. Have a wonderful, blessed month.

xx…A’irah